Most small business owners don’t want to read a lengthy article on why pink is better than blue, or how a customer who grew up in Kansas perceives various shades of yellow. Unfortunately, the conversation is pretty darn confusing. There are tons of articles out there on the psychology of color and how a subtle difference in hue can impact the perception of your brand. Share my results on See what other colors represent Purple is a rich, elegant color that is often used in place of blue. Purple is the color of royalty, and dark shades are sophisticated and sharp. Purple invokes a feeling of luxury, warmth, and calm. Companies with orange logosĭunkin' Donuts, MasterCard, Gulf Purple start over Purpleĭon't be fooled-purple isn't just for women. Too much orange can be overwhelming, so consider using it for individual items. It catches the viewers' eye with a powerful punch. Orange is a great color to use for call-to-action buttons. It's an enthusiastic, cheerful color that's bolder than yellow, and less urgent than red.
Use some black! Companies with black logosĪpple, Porsche, Lamborghini, NIKE, Motorola Orange start over Orange Too much isn't advised, but touches of black ground your marketing and elicit feelings of power. If you want to make your customers feel like they're buying a premium product or service, black is a great choice. Victoria's Secret, Barbie, Breast Cancer Awareness, TMobile Black start over Blackīlack is powerful, which is why luxury brands use it to market their products. Some say that using pink to target women is offensive, so consider your audience before making a choice. It's known to be good for traditional shoppers, as well as women who are overworked! If you use pink, you might be limiting your audience, as it's a very gendered color. If you're selling products meant for young women and want to be lighthearted, pink is a great choice. It's a romantic, exciting, and fun color that lacks the aggression of red. It probably won't surprise you, but pink is usually used to market to women and girls. Grasshopper, H&R Block, BP, Gaiam, Starbucks Pink start over Pink It's the most popular color used in interior design, so consider painting your office green! Companies with green logos Environmental companies often choose green. Like blue, green is appealing to budget shoppers and those who carefully consider purchases. It's actually been proved to instill a sense of wealth, and is sometimes used in retail locations to help consumers chill out.
Green is easy for the eyes to process and is often connected with nature. Target, YouTube, ESPN, CNN Green start over Green It is best used to accent other colors, rather than on its own when it can be too intense. Red is good for reaching impulse shoppers. It draws attention, and is often used to portray RIGHT NOW. Red instills a sense of energy, and has even been known to increase the heart rate of shoppers. Companies with yellow logosĭHL, Dunlop, Ferrari, IKEA, McDonald's Red start over Red Yellow is a snazzy color that pops, and it might be the right one for your business. Retailers use it to entice window shoppers, while lighter shades work well for kids. This fun, positive, and youthful color projects feelings of happiness and creativity. Companies with blue logosįacebook, Skype, GE, Wordpress, Samsung, IBM, Ford Yellow start over Yellow Be careful, as some shades of blue can be perceived as depressing and cold. It's the most widely-used color for company logos. Blue is also appealing to shoppers on a budget. Blue is loyal, dependable, and it's a great color to use if you want your customers to trust you. It's often used in corporate designs and is well-known as a favorite color. Question 7 of 7 Next » The results are in! You should paint your business in: Blue start over Blueīlue is a trusting and secure color, conjuring up the feeling of calm and even spirituality. Grandma car (Crown Vic) or Toyota Camry.If your product/service was a car, what would it be? The meditative calm of the natural world.What feelings would you like your product or service to invoke? Written with changing the world in mind.
Color quiz for kids full#
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